MAC is an industry-leading consulting company offering 30+ years of expertise, influence, access and insights across the music, lifestyle and entertainment landscape. We deliver ROI, not promises, through innovative strategies and keep our clients ahead of the curve.
Marcie Allen leverages her 27+ years of music industry experience to negotiate high-profile partnerships between the world’s leading brands and artists. Allen has brokered and executed multi-faceted programs on behalf of brands including: Sony, Southwest Airlines, YouTube, Microsoft, Verizon, Citi, Samsung, Capital One, Delta, Adidas, Hollister, AT&T and artists including Chance the Rapper, Rolling Stones, Khalid, John Mayer, Lady Antebellum, Billy Joel, Kelsea Ballerini, John Legend, Imagine Dragons, Travis Scott, and Keith Urban. She has been nominated as a finalist for Billboard’s “Concert Marketing and Promotion Award” 15 times and has won 8 times. Allen has been named to Billboard’s “Women in Music” list every year since 2010. Allen was included in Billboard’s “Power 100” list in 2018, “Branding Power Players” list in 2016- 2019, being named a “Master of Branding” in 2019. She was selected to Billboard’s “Hip-Hop Power List” in 2017 and 2018, honored on the publications “40 Under 40” list in 2013 and has also received Billboard’s Humanitarian Award.” Variety has selected Allen to its 2015 and 2018 “Power of Women: New York Impact List,” representing the most powerful women in entertainment.
Prior to starting MAC Presents, Allen owned and operated Nashville/ Atlanta based MAD Booking & Events, which produced more than 100 music festivals across the country including On the Bricks in Atlanta. Allen is currently an adjunct professor at NYU Steinhardt. She recently completed terms on the board of directors for The Country Music Association and Barclays Center. Marcie was a member of the 2016 Cannes Lions Entertainment Music jury and served on the 2016 Clio Music jury, was honored at the 2019 Country Music Hall of Fame’s Louise Scruggs Memorial.
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