We specialize in forging partnerships between incredible brands and some of the most prominent rights holders in the country. Composed of a team of experienced sales professionals and passionate marketers, our team the group leverages a diverse array of relationships across the music, entertainment, and lifestyle landscapes to consistently drive value for brands seeking impactful partnership opportunities. Through this work, MAC has led the sales processes for world-class partnership assets (sponsorships, naming rights, event entitlements, etc.) for global entertainment properties.
We help corporate clients get the most out of their sponsorship and entertainment marketing investments. We support clients on an end-to-end basis, including strategy, negotiation, activation, implementation and measurement. As a whole, MAC offers a unique “best of both worlds” proposition—all the high-touch, personalized service and attention as an extension of your team, along with the experience, relationships, access and influence.
Working with individual talent requires a highly-nuanced and incredibly strategic approach. This is where we thrive. We work tirelessly for those that build personal brands through marketing and strategic partnerships. We have helped talent leverage some of the most impactful relationships in the entertainment industry through authentic partnerships, eye-catching media placements and community outreach platforms that cement legacies.
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